Market Business Services by Spencer I Arnold
The more creative you are with your marketing for your small business the further you can stretch your advertising budget. For a lot of small businesses this can mean the difference between success failure. If you are on a shoe string start up you have to be even more creative.
One things that will increase the effectiveness of your marketing will be to start networking. Some people do this naturally but for most of us it one of the most necessary difficult parts of marketing our business. A good place to start is go to several business networking groups or a rotary clubs. If you are offering a service like a janitor service try to see if anyone in the group is looking for your service. The more friends you make the more potential clients you have. Keep in mind that only friends will refer you to friends. A larger professional network is great way to find work.
Another technique I use when I advertise is to always offer something for free. Most people have a natural inclination against spending money. If you offer something for free we are more likely to get an initial response this opens the door to more business latter on down the road. One lady successfully started a house cleaning business simply by offering to clean for free the first time. This gave clients a risk free way to evaluate her after the service her potential clients felt more obligated to use her services again. As a business service these free offers could include a free evaluation or $100 off of the first 6 months or service.
I love advertising on line. It is the only form of advertising the perpetuates itself after it initially setup. If you get ranked number one on Google for 'Seattle Janitorial Services' everyone using the internet to find a janitorial service would find yours first. Trust me that never happen with the phone book. Also get listed on Google Maps get a few of your loyal customers to write good reviews for you. This will dramatically increase your rankings on Google maps generate instant leads for your business.
In order to be successful in advertising it important to understand the value of each lead. How much are you paying per phone call How much are you paying for every customer that walks through the door How much is each new customer worth. Understanding the value of each of these is essential to getting your business to be successful.
Customer referrals are potential the most valuable form of advertising you will ever get. Be good to your customers get as many referrals as you can. Customer referrals will keep food on your table even in harsh economic times.
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